The Claim

AI does not introduce organizational dysfunction. It amplifies what is already there, at machine speed.

Most enterprise AI programmes are not building intelligence. They are accelerating the existing structure. Coherence and dysfunction alike. If your incentive structures reward the wrong behaviour, your AI will execute that trade-off faster and at greater scale.

The Distinction

Shallow AI

Amplifies the existing semantics. Reinforces the existing power equations. Makes current beliefs faster and more expensive.

Deep AI

Creates the conditions for belief system transformation. Surfaces what the organisation doesn't know about itself. Encodes what makes it distinctively capable.

The Diagnostic

The Iceberg Index scores your organisation across six structural layers. It asks whether AI is wired to the right lever, and whether that lever is coherent enough to be amplified.

What The Index Surfaces

  • A score across all six amplification dimensions.
  • A maturity read (from Surface Operation to Institutional Alpha).
  • A layer interaction map identifying structural tensions.
  • A sequenced architecture for embedding distinctive capabilities.

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